When talking about creating engaging content, most people have the same doubts and challenges. What do I post? How do I know if it’s good enough? Is there a best time of the day to post it? Does it matter? What if people are not interested?
I’m going to go over common misconceptions and incorrect assumptions as well as give you a guide of what to do in order to attract like-minded people to you, your brand, whether it’s business or personal and ultimately, attract them to whatever it is that you’re offering! (a product, coaching, affiliate course etc.)
Before You Get Started
There are a few things to keep in mind before you start posting. First of all, it’s important to decide what your niche is and what you’re all about!
Generally speaking, a well-designed brand message focuses on three key things/areas that tell a story and are easily identifiable.
Let me give you some examples based on people you may already know.
Simple enough, right? Look at his Instagram account or social media in general. You know what he’s all about right away!
– Success Formula/Sales
– Social Media
Of course, you can argue that they talk about other things as well and they do, but the main themes can easily be dissected. Within a few minutes you know what these people are about! The same should apply to you. What are you all about?
For example, if you are in the affiliate marketing, online business niche, maybe things like MLM, the common themes are: being your own boss, spending time with family, motivational or inspirational content, helping others achieve success, flexibility of working from home.
If your niche is fitness, the same thing applies. You can think of focusing your persona around ideas like healthy cooking, lifting weights, running/jogging/marathons, yoga and flexibility, working out in a gym, not working out in a gym and working out at home etc.
Now that you have your niche and brand message tied down, let’s get into the content.
There are two key components here. Short and relatable quotes that people can easily react to and notice you as well as longer form content around you and how it relates to your audience.
The first part is relatively easy. You can find multiple cool motivational, inspirational and entrepreneurial quotes around the internet and use them yourself.
Make sure you add them onto Facebook’s colourful backgrounds, add a few emojis (fire, fistbump, thumbs up emojis are particularly good) and you’re all set! Avoid the overused quotes and try to find something that actually resonates with you. After all, your audience wants to know what you respond to!
Few quotes to give you an idea:
1. It takes 21 days to create a habit and 90 days to create a lifestyle.
2. The goal is not to be in the same place next year.
3. When people ask me what I do, I say: whatever it takes.
4. You were not born to just go to work, pay your bills and die.
Notice how all these are relatable to pretty much everyone but don’t sound overly cliché? This is what you’re aiming at! You will be surprised how many people will be willing to engage with these types of posts. They’re easy to read, agreeable and interesting!
On the flip side, avoid topics full of tension like politics, sexuality, and controversy. They can work, but you really need to know what you’re doing to be successful using them.
See you in Part 4!